Affiliate Program: Legal Framework and Contracts
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Certyneo
Writer — Certyneo · About Certyneo
Affiliate marketing is a major growth driver for e-commerce businesses, generating an average of 15-25% of revenue for high-performing sites. However, behind this commercial opportunity lies a complex legal framework that advertisers must master to avoid administrative sanctions, contractual disputes and reputational harm. Between the Consumer Code, GDPR, Law No. 2023-451 of June 9, 2023 regulating commercial influence and European DSA/DMA directives, structuring one's affiliate program legally has become essential.
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