Cookie Management: Consent and Trackers

Cookie management is now a major issue for any e-commerce site. Between legal obligations, user expectations regarding data protection, and marketing needs, finding the right balance proves complex. Since the GDPR came into force in 2018 and the CNIL guidelines published in 2020, the rules governing trackers have been significantly strengthened. Poor management exposes e-commerce businesses to heavy financial penalties (up to 20 million euros or 4% of global turnover) and loss of customer