US General Terms and Conditions of Sale (B2C) template

Overview

General terms and conditions of sale for consumer (B2C) transactions in the United States are shaped by a very different regulatory landscape than the equivalent template in the EU, UK, or other jurisdictions with a general consumer withdrawal right. THE MOST IMPORTANT CONTRAST: the United States has NO general federal or state right for a consumer to cancel an online or mail-order purchase within a cooling-off period comparable to the EU's 14-day withdrawal right under the Consumer Rights Directive. This is a major structural difference from the FR, ES, DE, IT, and UK B2C templates, and sellers and consumers alike frequently assume a right that does not exist under US law. The narrow exception is the FTC's "Cooling-Off Rule," which gives consumers only 3 business days to cancel a purchase of $25 or more made in a face-to-face, door-to-door, or similar away-from-the-seller's-place-of-business sale (for example, a sale at the consumer's home or a temporary sales location) — it does not apply to ordinary online, phone, or in-store retail purchases. Beyond that narrow rule, a US consumer's cancellation and return rights for an ordinary purchase come entirely from the seller's own stated return policy (which is a matter of contract, not statutory right, though once stated it must be honored) and from state UDAP (unfair and deceptive acts and practices) statutes prohibiting misleading claims about return rights. For sight-unseen orders, the FTC's Mail, Internet, or Telephone Order Merchandise Rule requires sellers to ship within the time stated (or 30 days if unstated) and to provide specific notice and a refund option if shipment is delayed. State UDAP statutes, applied through each state's attorney general and often through a private right of action, are the main backstop against unfair or deceptive sales practices generally, alongside the FTC Act at the federal level. When to use it: as the seller's standard terms for consumer sales, whether online, by mail order, phone, or door-to-door. Key clauses: description of goods/services and pricing; payment terms; shipping and delivery, including the FTC Mail/Internet/Telephone Order Rule's shipping-time and delay-notice requirements; the seller's own return and refund policy (clearly stated, since there is no general statutory cooling-off right to fall back on); the narrow 3-day FTC Cooling-Off Rule notice, where applicable to door-to-door or similar sales; warranties, including the federal Magnuson-Moss Warranty Act's requirements for written warranties on consumer products; limitation of liability, drafted to remain enforceable against a consumer under state UDAP and consumer- protection limits (broad liability waivers are more likely to be struck down in a B2C context than in B2B); and governing law. Pitfalls to avoid: implying or stating that consumers have a general right to cancel an online purchase within a set number of days, when no such general federal or state right exists outside the narrow FTC Cooling-Off Rule for specific away-from-business-location sales; failing to state a clear return policy, leaving consumers with no return right at all beyond whatever a specific state's limited consumer-protection statute might separately require; and applying an overly broad liability waiver that a court or state attorney general could treat as an unfair or deceptive practice against a consumer.

Information to customize

• Seller's legal name

• Seller's address

• Description of goods/services sold

• Pricing and payment terms

• Stated shipping/delivery time

• Seller's return and refund policy

• Does the sale occur away from the seller's place of business (door-to-door, etc.)?

• Warranty terms, if any

• Governing state law

• Effective date of these terms

Customize your template

Frequently asked questions

Can a consumer cancel an online purchase within 14 days like in the EU?

No. This is one of the biggest differences between US and EU/UK consumer law: the United States has no general statutory cooling-off or withdrawal right for online, phone, or in-store purchases. Any return right comes from the seller's own stated policy, not from a general federal or state law.

Is there any cancellation right under US federal law?

Only a narrow one: the FTC's Cooling-Off Rule gives consumers 3 business days to cancel purchases of $25 or more made away from the seller's permanent place of business (for example, door-to-door sales). It does not apply to ordinary online, phone, or in-store retail purchases.

Do we have to offer returns on items we sell online?

Not by general federal or state law — but once you state a return policy, you must honor it, and misrepresenting your actual return practices can trigger FTC Act or state UDAP claims for unfair or deceptive practices.

Does the FTC regulate how fast we have to ship online orders?

Yes. The FTC's Mail, Internet, or Telephone Order Merchandise Rule requires sellers to ship within the time stated in the offer, or within 30 days if no time is stated, and to notify consumers and offer a refund option if shipment is delayed.

Are broad liability waivers against consumers enforceable?

Less reliably than in a B2B context — state consumer protection and UDAP statutes limit how far a seller can disclaim liability against a consumer, and a court or state attorney general can strike down an overly broad waiver.

Related templates