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B2C Terms and Conditions of Sale template

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Overview

Business-to-consumer terms and conditions of sale govern a trader's sales of goods, digital content or services to individual consumers, and are subject to significantly stricter statutory protections than a B2B equivalent. The Consumer Rights Act 2015 (CRA 2015) implies terms that goods must be of satisfactory quality, fit for purpose and as described, and gives a consumer a short-term right to reject faulty goods within 30 days for a full refund, followed by a right to a repair or replacement, and ultimately a price reduction or final right to reject if that does not resolve the fault. The CRA 2015 also renders any contract term unfair, and therefore not binding on the consumer, if it causes a significant imbalance in the parties' rights to the consumer's detriment, contrary to good faith, and requires all terms to be transparent and in plain, intelligible language. Where the sale is a distance sale (online, phone, or mail order) or made off business premises, the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 give the consumer a statutory 14-day cooling-off period in which to cancel for any reason and obtain a full refund, running from delivery for goods (with limited exceptions — e.g. bespoke or perishable goods, or digital content once download has begun with the consumer's express consent and acknowledgement that the cancellation right is lost). The trader must also give the consumer clear pre-contract information (total price, delivery costs, right to cancel, and trader identity) before the contract is concluded, failing which the cancellation period can be extended by up to 12 months. When to use it: for any trader selling goods, digital content or services directly to individual consumers, whether online or in person. Parties: the trader (who supplies the goods, digital content or services) and the consumer. Key clauses: pre-contract information (price, delivery, right to cancel, trader identity); price and payment; delivery timescale and risk transfer (risk generally stays with the trader until the goods are received by the consumer); the 14-day cancellation right and how to exercise it, with any applicable exceptions clearly flagged; statutory remedies for faulty goods under the CRA 2015 (short-term right to reject, repair/replacement, price reduction/final right to reject); complaints handling; and governing law (England and Wales) and the consumer's right to use the EU/UK online dispute resolution routes or the Citizens Advice consumer service. Pitfalls to avoid: attempting to exclude or restrict the CRA 2015 statutory remedies, which is void and unenforceable, however the term is worded; failing to give the required pre-contract cancellation information for distance sales, which can extend the cancellation window well beyond 14 days; and using vague or one-sided language that risks being struck out as an unfair term under the CRA 2015's fairness test.

Information to customize

  • Trader's registered/trading name

  • Trader's registered address

  • Trader's contact details for complaints

  • Summary of goods/services sold

  • Pricing and payment terms (VAT-inclusive)

  • Delivery timescale and method

  • Is this a distance sale (online/phone/mail order)?

  • Exceptions to the 14-day cancellation right, if any

    E.g. bespoke goods, perishable goods, digital content downloaded with consent.

  • Process for reporting and resolving faulty goods

  • Effective date of these terms

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E.g. bespoke goods, perishable goods, digital content downloaded with consent.

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Frequently asked questions

Can a consumer cancel an online order for any reason?
Yes — for most distance sales (online, phone or mail order), consumers have a statutory 14-day cooling-off period under the Consumer Contracts Regulations 2013 to cancel for any reason and receive a full refund, subject to limited exceptions such as bespoke goods or digital content already downloaded with consent.
What can a consumer do if goods turn out to be faulty?
Under the Consumer Rights Act 2015, they can reject faulty goods for a full refund within the first 30 days, and after that are entitled to a repair or replacement, followed by a price reduction or a final right to reject if the fault persists. These rights cannot be excluded by the trader's terms.
Can a trader's terms and conditions override these consumer rights?
No. Any term that tries to exclude or restrict the statutory rights under the Consumer Rights Act 2015 is automatically void and unenforceable, regardless of how it is worded or where it appears in the terms.
When does the 14-day cancellation period start?
For goods, it runs from the day the consumer (or someone they nominate) receives them; for services, it runs from the day the contract is entered into. If the trader fails to give the required pre-contract cancellation information, the period can be extended by up to 12 months.
Who bears the risk if goods are lost or damaged in transit?
Risk generally remains with the trader until the consumer (or their nominated recipient) actually receives the goods — unlike a B2B sale, where risk can pass earlier by agreement.

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Information about this template

Last updated
29 August 2026
Country
GB
Legal notice
This template is provided for guidance only and must be adapted to your circumstances. It does not constitute legal advice.