E-commerce Customer Data Protection: GDPR Compliance

Customer data protection is a major strategic issue for any e-commerce player. Since the General Data Protection Regulation (GDPR) came into force on May 25, 2018, online stores, mobile sales applications, and marketplaces must comply with strict legal requirements under penalty of sanctions reaching 20 million euros or 4% of annual global revenue. Beyond regulatory constraints, GDPR compliance represents a genuine customer trust lever: 87% of European consumers say they will not purchase on a site whose data security they doubt.