Affiliate Program: Legal Framework and Contracts

Affiliate marketing has become a major growth lever for e-commerce businesses, generating an average of 15 to 25% of revenue for high-performing sites. However, behind this commercial opportunity lies a complex legal framework that advertisers must master to avoid administrative sanctions, contractual disputes and reputational damage. Between the Consumer Code, GDPR, Law No. 2023-451 of June 9, 2023 governing commercial influence and European DSA/DMA directives, structuring your affiliate program legally has become essential.